Cross Cutural Management
Introduction
Nowadays, more and more companies are going globalisation. The world has become one large market for those companies do global business. Companies which are going to do global business or already became an international business company must face their competitors from other countries. Because of this, business of the whole world is getting more competitive. Therefore, a good performance and image are very important for companies to going globalisation because good reputation can influence the customers not only from the local but other countries as well. So to get a good reputation, companies need to build a famous brand in order to make their products "well-known". Most of the time, build a good public image is also required for there companies to get famous. Some ambitious companies do more such as social responsibility to build their reputation. I believe nowadays, a successful company must go globalisation to extend their business, and the above conditions are required to be done if their want to successful in other countries and all these tasks has to be done by management. So apparently, I'm not agreed with this sentence- "Management's only responsibility is to maximise profits by operating the business in the best interests of the stockholders". Although this is one of the most important responsibilities, but not the only one.
Body
As we know, social responsibility has become a very important way for companies to build their good image. Social responsibility is an ethical or ideological theory that an entity whether it is a government, corporation, organization or individual has a responsibility to society. This responsibility can be "negative," in that it is a responsibility to refrain from acting (resistance stance) or it can be "positive," meaning there is a responsibility to act(proactive stance). While primarily associated with business and governmental practices, activist groups and local communities can also...
Please login to view the full essay...