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Critically Evaluate The Need For Conformity In Organizations.

Submitted by nizzy on March 29, 2008

Category: Social Issues
Words: 3490 | Pages: 14
Views: 80
Popularity Rank: 83,445
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Q. Critically evaluate the need for conformity in organizations.


Groups and organizations, one is a part of are very important for the social and psychological development of an individual. A group is “a collection of individuals who interact and communicate, share goals and norms, and who have a subjective awareness as ‘we’.” (pg 642, Sociology, 4th edition, M. L .Anderson and H. F. Taylor). According to Shaw (1981), a group consists of two or more people who interact with each other in such a way that each influences and is influenced by the other. They give the individual a social identity, which is “the part of the self concept which comes from the membership of groups; it contributes to ones self esteem.” (pg 356, Organizational Behavior, 5th edition, Buchanan and Huczynski). Tajfel and Turner came up with this social identity theory. Tajfel states that individuals not only compare themselves to others but also compare their groups with similar, but distinct, out-groups. When an individual recently becomes a member of a new organization, the existing members will build and transmit complex ideas and those ideas may seem unfamiliar. This process is termed as social representation. This name was coined by Serge Moscovici in 1984. It is important to point at this time that via social representations, group members gain a shared frame of reference. “This is a set of assumptions that are commonly held by all the group members, which shapes their thinking, decisions, actions and interactions while being constantly defined and reinforced through those interactions.” (pg 357, Organizational Behavior, 5th edition, Buchanan and Huczynski). Organizations and groups tend to exert tremendous influence on their members to fit in with the norms of that group or organization.
Such type of influence is referred to as ‘social influence’; it can be defined as a “change in the judgments, opinions, and attitudes of an...

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