OPPapers.com

Crisis

Business / Management

1. In Search of Excellence Two consultants from Mckinsey & Co, USA find out which are the
Tom Peters & Robert Waterman excellent companies in USA and what is the secret of their success.
Junior They find a common thread running through the way these excellent
corporations run their business.
An all time hit.

2. In Pursuit of "Wow" It is no longer enough to just satisfy the customer ....... he should
Tom Peters & Robert Waterman say 'Wow!' after using your product or service.
Junior A masterpiece.

3. Innovation & Entrepreneurship Starts with explaining "economic cycles" (The Kondriatiff cycle),
Peter Drucker takes one through the "skunk works" at IBM, HP etc., and ends with
insights into entrepreneurism and entrapreneurism. Very insightful.

4. Every street is Paved The Daewoo (ex) CEO explains his rise from a newspaper boy to the
with Gold Korean chaebol's boss in a lucid style stressing virtues like hard
Kim Woo Choong work, dedication, honesty etc. Interesting.

5. Ogilvy On Advertising Explains what advertising is all about and what factors affect
David Ogilvy advertising plans and strategies. A masterpiece.

6. Instant Management A handy reference for students, containing write-ups on more than
Carol Kennedy 25 all time great management thinkers. Useful.

7. What they don't teach One of the world's best managers tells his success secrets in a simple
at Harvard Business School style illustrated with examples (IMG Group, which is basically into
Mark MacCormack sport event marketing). Very Insightful.

8. Lee Iacocca - An autobiography The ex-CEO of Chrysler Corp. explains his philosophy and takes you
Lee Iacocca - Talking straight inside the world of Detroit car makers. Great.

9. Made in Japan Sony's boss tells us about the growth of his company and his country.
Akio Morita An eye opener.

10. The Dilbert Future, A lighter look at the funnier side of modern management....
The Dilbert Principle Scott...