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Credenhill Industries “Thinking Critically” Simulation

Submitted by poseidon63 on September 24, 2005

Category: Book Reports
Words: 749 | Pages: 3
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Credenhill Industries “Thinking Critically” Simulation

Linda James, notable entrepreneur, is Credenhill Industries Through-Cred Management Development Program lead. In this simulation, the participant is immersed in the life of an inductee in this prestigious program. This paper seeks to explain how critical thinking affects the successful decision-making process while incorporating several key points derived from the course textbook.
The Credenhill business sector our acting manager is assigned is a troubled consumer electronics store in Dallas, TX. As acting manager, it is up to the inductee to deal with the stores issues and offer decisive logical solutions for the complex issues plaguing the business. The goal is to save the store, while in the process win the competition against two equally gifted co-inductees working independently on other assignments. Linda James will mentor all three participants personally.
The first order of business is to frame the problem or in this case, the problems, then evaluate proper solutions to apply to the problem areas. The six steps of decision-making were used to identify four critical and one non-critical problem, as illustrated in table 1.
Critical Non-Critical
Urgent Product Mix WAN
New Store
Variable Pay
Non-Urgent Legal Action
Table 1 – Credenhill, Dallas Store, Problems
Product mix: Large ticket items (i.e. Home Theatres, high end audio, etc.) account for the primary products stocked. Demand has waned for these items due to strict competition. Computer and Internet items that are in vogue now are items Credenhill does not market.
New Store: A new multi-brand store has opened near the Credenhill, Dallas location luring former Credenhill customers along with experienced staff.
Variable Pay: Low variable pay was ranked as the number one complaint among junior associates even though Credenhill’s pay is competitive in the...

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