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Creativity

Defining creativity

How do we define creativity? The most frequent answers are "new", "unique". "different", and "better". The dictionary provides little assistance: "creativity: the ability to create". Creativity consultant Joyce Wycoff (1991) defines creativity as "new and useful". Creativity is the act of "seeing things that everyone around us sees while making connections that no on else has made." (p. 22)

At the other end of the spectrum, B.F Skinner (1974), the foremost expert on behaviorist theory, describes creative individuals as very good at generating mutations. He points out that people who produce more mutations are more likely to generate one that is reinforcing. The behaviorist theory falls short because it fails to recognize or explain the uniqueness of individuals.

In the classic book Science and Human Values, (Harper & Row. 1956) J. Bronowski states that the creative activity of the scientist and the artist are the same. Creativity is an attempt to discover "hidden likeness" in the universe. It is a search for recognition and order.

Many writers and artists have described creativity as something external to the body. They believe that the source of inspiration exists outside the person. Author Joseph Heller describes his own experience. "I don't understand the process of imagination though I know that I am very much at its mercy. I feel like these ideas are floating around in the air and they pick me to settle upon. The ideas come to me. I don't produce them at will" (Zdenek, 1983, p.10).

In contrast, business analysis Scott Witt (1983) believes that new ideas are never original, but rather, they involve the combining and adaptation of other people's ideas. He refers to the brightest people in business, science and arts, as Creative Copycats because their ideas are an adaptation of other products, formulas or systems.

Child development author Joseph Chilton Pearce describes creativity as "moving from the known to the unknown."...