OPPapers.com Essay Index >> Business >> The Creative Process
We have many free term papers and essays on The Creative Process. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
The Creative Process The Creative Process The creative process is seldom simple and linear. Instead, generally it consists of four overlapping and interacting phases:
Creativity What is creative thinking? Creative thinking is "the process we use when we come up with a new idea. It can be accidental or deliberate." Have you ever
occasion - Reach and frequency obsessed - Don't understand ads - Have no idea how hard the creative process is It's not complicated Media people can love jargon,
be discussing my position in relation to the following essay, in which I will be comparing my creative process to that of one, Dylan Thomas. In this essay I will
expand their way of thinking to incorporate metaphorical ideas, they will spark the creative thinking process. Creative thinking enables us to open our imagination
Submitted by Tailal on June 16, 2008
Category: Business
Words: 1064 | Pages: 5
Views: 135
Popularity Rank: 92,767
Average Member Grade: N/A (Add a Comment / Grade this Paper)
The Creative Process
The creative process is seldom simple and linear. Instead, generally it consists of four overlapping and interacting phases: (1) unconscious scanning, (2) intuition, (3) insight, and (4) logical formulation.
The first phase, unconscious scanning, is difficult to explain because it is beyond consciousness. This scanning usually requires an absorption in the problem, which may be vague in the mind. Yet managers working under time constraints often make decisions prematurely rather than dealing thoroughly with ambiguous, ill-defined problems.
The second phase, intuition, connects the unconscious with the conscious. This stage may involve a combination of factors that may seem contradictory at first. For example, Donaldson Brown and Alfred Sloan of General Motors conceived the idea of a decentralized division structure with centralized control, concepts that seem to contradict each other. Yet the idea makes sense when one recognizes the underlying principles of (1) giving responsibility for the operations to the general manager of each division and (2) maintaining centralized control in headquarters over certain functions. It took the intuition of two great corporate leaders to see that these two principles could interact in the managerial process.
Intuition needs time to work. It requires that people find new combinations and integrate diverse concepts and ideas. Thus, one must think through the problem. Intuitive thinking is promoted by several techniques, such as brainstorming. –
Insight, the third phase of the creative process, is mostly the result of hard work. For example, many ideas are needed in the development of a usable product, a new service, or a new process. What is interesting is that insight may come at times when the thoughts are not directly focused on the problem at hand. Moreover, new insights may last for only a few minutes, and effective managers may...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!