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Creating Contageous Commitment. Dr. Andrea Shapiro's book is a guide to
organizational change management. What separates this book ...
Submitted by clecklid on May 6, 2007
Category: Book Reports
Words: 2518 | Pages: 11
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Dr. Andrea Shapiro's book is a guide to organizational change management. What separates this book from other literature is that it gives a practical approach for action. There are many times that we stumble upon change manuals that require a decoder ring to understand. Shapiro takes a successful, existing change process in the Tipping Point and utilizes it in her implementation. She provides a model of change that leaders can apply to move from being disengaged to devoted employees.
The book is broken down into six chapters, but for major sections, in my opinion. The last two chapters are more for explaining her Tipping Point Simulation. Although an effective assessment tool, the first four chapters are where the most valuable information lies.
Chapter One: Alive with Change
The first chapter talks about drivers of change. Charles Darwin is quoted saying, "It's not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change." (Page 9) Change is about people. This means that an organization can get the newest computer models, the fastest processors, and the most up-to-date technology, but without the employees, they're worthless. Organizations change when the people in them change (pg 11). You also can't achieve organizational effectiveness without people.
Organizational effectiveness includes the ability to solve problems, learn from experience, achieve goals, and take advantage of external change (pg 11). How can you achieve success in these categories without people? Everything about a company or an organization is about people. People make change happen.
Shapiro briefly discusses the importance of models in the first chapter. Models of change are very necessary in facilitating the change process. A model is a way to simplify and identify the most important aspects of any phenomenon (pg 15). It is an aid to understanding by highlighting the important and...
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