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How Country Of Origin Image Can Affect International Business Success And Further
Internatinal Expansion. Country-of-origin in business ...
... a company opening an office in another country but it ... endeavor but it now had an
image problem to ... hide their political affiliation or national origin in order ...
... Magellan- IL steel products. M issued LC (best argument of when K was formed). CISG
mirror image rule Art. ... Country of Origin can affect: duty rate ...
... new customers and preserve the organizations image (Noe, Hollenbeck ... and finished
goods from point-of-origin to point ... is opening a resort in a country which has ...
... at a chemical plant in the North Sea can permanently tarnish an organisation's image. ...
as close to their factory as possible, and in the country of origin. ...
Submitted by poondiks on May 31, 2008
Category: Business
Words: 1657 | Pages: 7
Views: 198
Popularity Rank: 61,655
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Country-of-origin in business term means the original country of products or companies. This is identifying through its image toward their customers in different culture-environment. The content would describe the country-of-origin image’s definition. Then, it would lead on possible effects toward international business success and future expansion. During those titles, examples would be shown in particular cases along with factors that might affect on country-of-origin module.
Dictionary of Business said image is “general idea which the public has of a product or of a company; they are spending a lot of advertising money to improve the company’s image; the company has adopted a down-market image”. Country-of-origin image is defined in many terms as Wang and Lamb (1983), Johansson et al (1985), and Ozsomer and Cavusgil (1991) (cited Al-Sulaiti and Baker 1998; p.150).
According to Wang and Lamb (1983), country or origin effects are intangible barriers to enter new markets in the form of negative consumer bias toward imported products. Johansson et al. (1985) and Ozsomer and Cavusgil (1991) define country of origin as the country where corporate headquarters of the company marketing the product or brand is located.
Or as Nagashima (1970 cited Yasin et al 2007) said
…the picture, the reputation, the stereotype that businessman and consumers attach to products of a specific country. This image is created by variables such as representative products, national characteristics, economic and political background, history and traditions.
Nowadays globalization makes world connecting. Combined and linked each region together. Those give alternatives choices of products to consumers. Looking through consumers’ view, country-of-product’s origin (COO) might affect their decision above quality of products. Even though there are such a competition in that goods, its image still affect to...
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