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cosmetics . Corporate Overview 1.1 Corporate History In 1996, L'Oreal became the second largest cosmetics maker in the US, following the acquisition of Maybelline
Submitted by arjun1160 on March 1, 2008
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. Corporate Overview
1.1 Corporate History
In 1996, L'Oreal became the second largest cosmetics maker in the US, following the acquisition of Maybelline
1.2 Key Facts
Sales (FY05) - US$18.1 billion, Assets (FY05) - US$ 29.8 billion
1.3 Subsidiaries/Affiliates
One of major subsidiaries - L'Oreal UK Ltd (Revenue US$0.92 billion, Employees - 2,450)
1.4 Organizational Chart
Chairman & Chief Executive - Lindsay Owen-Jones
1.5 Profiles of Key People
Lindsay Owen-Jones joined L'Oreal Group in 1969
1.6 Recent Developments
Body Shop, the British natural-based cosmetics retailer was taken over by L'Oreal in a US$ 1.14 billion deal
2. Business Description
2.1 Business Segments
Consumer Products Division
Luxury Products Division
Professional Products Division
Active Cosmetics Division
2.1.1 Products/Services
Major brands - Giorgio Armani, Ralph Lauren, Garnier, Maybelline
2.2 Geographical Segmentation
Western Europe accounts for 47% of the total sales
2.3 Key Partnerships/Alliances
Partnered with Italy based company, Diesel for the launch of a new fragrance line
Collaborated with Weinstein Company and Dimension Films to promote the latter's promotion of films over the next two years
3. SWOT Analysis
3.1 Strengths
Strong and Focused Brand Portfolio
Presence in Emerging Markets
Strong R&D Capability
3.2 Weaknesses
Dependence on Western European Markets
Late Entry into Japan
3.3 Opportunities
M&A Opportunities
Growth in Adjacent Categories
3.4 Threats
Competition from Private Labels
Price Competition among Branded Manufacturers
Ban on Direct Selling in China
...
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