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... Our survey showed that 80% of males under 25 are with cosmetics for men but only
75% use them or are willing to try them (See Appendix C), opposed to older men ...
cosmetics for men. AGENDA INTRODUCTION 3 I. MEN’S COSMETIC MARKET 4 A.
KEY MARKET DATA 4 B. EVOLUTION OF MEN IMAGE IN THE SOCIETY ...
... New Distribution Channels for Men’s Cosmetics One current trend in the cosmetics
industry is the growing interest in beauty and cosmetic products for men. ...
... At the current prices, it is not yet affordable for the most Chinese women
or men to buy cosmetics from Shiseido or Estee Lauder. ...
... Ancient Egypt. There were many cosmetics available to Ancient Egyptians. First ...
in color. Wigs were also worn by men and by women. These ...
Submitted by lancelotullens on November 22, 2005
Category: Technology
Words: 3702 | Pages: 15
Views: 168
Popularity Rank: 63,198
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AGENDA
INTRODUCTION 3
I. MEN’S COSMETIC MARKET 4
A. KEY MARKET DATA 4
B. EVOLUTION OF MEN IMAGE IN THE SOCIETY 6
C. THE CUSTOMERS 8
D. MENS’ SPEECH 8
II THE MARKET’S PLAYERS 10
A. THE MARKET’S STRUCTURE 10
1/ Manufacturors 11
2/ Prescribers 11
3/ Beauty parlours and plastic surgery. 11
B. THE OFFER 12
C. CHALLENGES OF THE BEAUTY CARE INDUSTRY 14
CONCLUSION 15
Introduction
Men’s body image is traditionally eclipsed by the overwhelming image of woman through various medias such as TV ads, written advertising or movies. But things are changing and the men’s body is more and more set off. At the same time men are more interested by their image and are trying to enhance it . They are now taking much more care of their body and above all they are looking forward to fit with the youth ideal that has spread althrough the society. There are new rules concerning weight and look in our modern society. Today not only women but also men have to pay attention to their look and their beauty.
This new attitude is stands out through the billions euros that are allocated to the consumption of products and services related to...
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