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Cosmetic Surgery For Teens. Review ... 2005). Teenage girls who have a poor body image
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Cosmetic Mk In Thailand. Cosmetic Market ... respectively. The product lines of
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cosmetic surgery. In today’s ... started it? cosmetic Surgery came fro the
Romans and reaches all the way back to the 700's BCE. The ...
Why men should do cosmetic surgery. Plastic ... Therefore, men should not see cosmetic
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Cosmetic Surgery. ... Sometimes cosmetic surgery convinces teens that its alright
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Submitted by pisceangal on January 14, 2008
Category: Miscellaneous
Words: 1010 | Pages: 5
Views: 90
Popularity Rank: 94,122
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Being one of the worlds leading manufacturers and marketers in cosmetic industries, Estee Lauder has been well known for its iconic spoke models also known as the faces of Estee lauder. Estee Lauder chose carefully the models for advertising her products, selecting the "Estee Lauder kind of woman," rather than a movie star .I'm surprise to know that Estee Lauder is a company that only uses one model for their cosmetic ad campaigns. According to American Vogue: "Estee Lauder don't just have cover girls, they launch legends". In other words the super model they chose to represent them can be said as the super of the super model. Current faces for Estee Lauder will be Carolyn Murphy, one of the world's top fashion models. Carolyn Murphy has always been a household name among fashion industry. She is modern yet traditional. "Not only is she beautiful, but she really does represent the modern Estee Lauder woman." Carolyn Murphy having the "chameleon face" manages to look so different in the ad campaigns which have already been shot as Lauder remarks that it's impressive "Carolyn is multidimensional", so to me , I have no doubt that Carolyn is the human icon of Estee lauder as she fits in the criteria of being one.
Other than the current iconic spokes models, Estee lauder past spokes model are equally high in standard. Former Estee Lauder faces are Willow Bay, who represented the brand in the Seventies, and Karen Graham, the Eighties Lauder girl who preceded Paulina Porizkova. The only few reasons I realize why they change their spokes model is because the message they want to convey to the public has changed, the target group changes or they found someone who can convey the message to their targeted group of consumer better. For example, Carolyn Murphy was chosen for her "classic American style". Karen Graham was chosen during the eighties as Estee lauder aimed its products at upper-income women, at expensive prices. Estee Lauder's strategy in the late 1980s...
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