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Submitted by yunkyong81 on November 17, 2005
Category: Business
Words: 2906 | Pages: 12
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BUS 302 Group Report
THE NEWS CORPORATION
CASE STUDY
By
Bernardetta Tusacciu
Yun Kyong Choi
Noubda Bojoudi
Naresh De Silva
Xi Xi Cheng
Table of Contents
Executive Summary pg.3
Findings pg.4
Appendices pg.11
External Analysis
PESTEL
PORTER’S FIVE FORCES
SCENARIOS
Internal Analysis
SWOT
TOWS MATRIX
VALUE CHAIN
ACTIVITY MAP
RESOURCE AND COMPETENCES MATRIX
STAKEHOLDERS MAPPING
Portfolio Analysis
BCG’S MATRIX
ASHRIDGE’S MODEL
Strategic Analysis and Choice
ANSOFF’S MATRIX
POSSIBLE ALTERNATIVES
Executive Summary
This report analyses the sustainability of The News Corporation within the future context.
In this respect, the report first undertakes a thorough analyses of the issues surrounding NewCorps, and then goes on to find solutions to these specific issues. These are used to generate options which are an amalgamation of the different solutions, with the purpose of deriving viable strategies to counter the issues with a holistic approach.
Finally and perhaps most importantly, the report appraises the viability of each of these compositions of strategies, evaluating them under the strict criteria of suitability, acceptability, and feasibility. This proved to be an appropriate measure of the soundness of each solution.
The report however stops short of recommending specifically the strategy option that NewsCorp should take, since all of three are equally viable for a number of...
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