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Corporate Culture. ... Corporate culture includes the integrity and ethics of the company
and its staff, along with the philosophy of management and leadership. ...
Corporate Culture. ... The environment of an organization is commonly referred
to as corporate culture and is influenced by many factors. ...
General Electrics Corporate Culture. ... But GE's corporate culture also incorporates
the views of its dominant leader, Welch, CEO since the early 1980s. ...
corporate culture of procter & gamble. ... For over 150 years, P&G has defined its corporate
culture through their business tactics and way of management. ...
corporate culture. Corporate Culture ... same. MAKE THE BUSINESS MONEY. The topic
of my paper will be on makes a good corporate culture. Running ...
Submitted by reinaz45 on March 21, 2005
Category: Business
Words: 2094 | Pages: 9
Views: 467
Popularity Rank: 20,058
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Utilising the video case study of Egg Finance' (Slave Nation, Channel 4), critically examine the extent to which corporate culture is used as an effective tool for the achievement of organizational goals.
Corporate Culture is widely used in many organisations and has a variety of definitions. It has been defined by Koozes, Caldwell & Posner cited by Moorhead/Griffin, (1989:494) as:
"a set of shared, enduring beliefs communicated through a variety of
symbolic media, creating meaning in people's work lives."
The argument to be taken in this essay will identify the usefulness and necessity for corporate culture to gain organizational success. In order to do this the argument will be utilized by supporting the theories of Emile Durkheim, Carol Axtell Ray, Terrance Deal and Allen Kennedy.
Qubein (1999:2), cited by Sadri and Lees, states that," corporate culture encompasses several key elements." He adds, "It is fostered not merely by a mission statement, but by a clear corporate vision which is a mental picture of the company's desired future."
It is not only the managers who should have this clear vision, the employees ought to perceive this as well. They should feel the need that they want to help to achieve the organizations goals.
When organisations follow corporate culture, they try to make their employees feel that they belong and are accepted for who they are, thus making them want to work for the company. Attempt is made to make the employees feel that their organisation is their religion. This has been clearly demonstrated in Egg Finance. Corporate culture has been extensively used in Egg Finance, and in doing so have captured the hearts and minds of their employees.
Each employee working for Egg Finance feels that "Egg" is their life. They feel safe and secure and feel that they are affiliated to the company. Carol Ray (1994) agrees with this as being...
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