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The Conumdrum Of Business

1. MISSION OF NORTH COUNTRY AUTO AND NEW CAR SALES DEPT.

The long term mission of our company is to maximize profit by increasing margins and volume of sales. Given the stiff competition in the industry, and a combination of high inventories and a more educated customer, our immediate objective is to sustain the market conditions and continue to be profitable and have positive cash flows.
The industry is attracting new market players, which makes it a perfect competition. This results in transferring price determination power to the market rather than the seller. The excess market supply in turn pushes down the prices in order to attain market equilibrium. Thus, the falling margins are beyond the control of the dealership, so we must make up for the lost profit by increasing the sales volume.
As the new car sales department, our mission broadly is to help the dealership, as a whole to achieve its mission by maximizing our departments’ contribution to the dealership’s earnings.
Our department caters to the customer’s changing tastes by sourcing for the popular car models that customers want to buy. We keep up with market trends and customer preferences with the purpose of satisfying the customer. Through customer retention and loyalty, we aim to secure future prospects of not just new car sales, but also other dependant departments such as service, parts and body.
Bearing in mind the market competition, our department is constantly trying to increase the new car sales volume. In order to attract customers, our department offers competitive trade-in allowance, leading to increased sales. This helps in generating new customers as well retaining the old ones. In addition, the department is also in charge of setting selling prices such that there is optimal profit for the firm. We strive to deliver customer oriented service and believe that high trade-in and sales volume will benefit the dealership in the long term.

Our department is also responsible for...