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Contemporary Management Issues

Introduction:
With more and more fierce market competition, much attention has been paid to the research on corporate competitiveness.
Enterprise Competitiveness can be tracked back to 1776. Adam smith raised the division of labor theory. But the academia by conscious researches this theory at the start of the 1980's.
Concept of Enterprise Competitiveness
Business community and economy community thought enterprise competitiveness played an important role in ensuring the survival and development of their respective enterprises. Enterprise competitiveness is based on industries competitiveness and country competitiveness. And this theme is central to our competitiveness study.
Argument from the America side: A. M. Spence from Harvard University thinks that enterprise competitiveness means one

enterprise in a single country can power of trade in international market. George M．C．Fish chairman of the America committee for competitiveness thinks that enterprise competitiveness means the enterprise has stronger ability to generate and apply knowledge than competitor. The enterprise competitiveness is as a kind of knowledge.
Argument from the Europe side: In 1990, World Economic Forum (WEF) definitions in enterprise competitiveness: An enterprise has produce more wealth in an optimal state of balance than competitor in international market.

Michael Porter represents school of market structure. The industrial organization theory is the mainly fundamental principle. Michael Porter thinks that industrial competition structure is on the premise that enterprise gains competitiveness advantage. This is a fundamental viewpoint of Michael Porter is the business enterprise wants to gain competitiveness advantage lie on how to confirmation and actualization the competition strategy in industrial competitiveness environment.
1. Michael Porter’s Five Forces Model
An Enterprise’s competitiveness is correlative with the competitors in the same industry.。
To foster and...