OPPapers.com Essay Index >> Business >> Contadina Pizza
We have many free term papers and essays on Contadina Pizza. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Contadina pizza Decision Problem The Nestle Refrigerated Food Company (NRFC) has the opportunity to extend its Contadina brand name into the refrigerated pizza market.
Nestle Refrigerated Foods: Contadina Pasta & Pizza Nestle Refrigerated Foods ("Nestle") must determine whether or not to introduce a refrigerated "Pizza Kit" product.
nestle frozen food Q1.1 Although NRFC believe estimation of pizza sales could base on Contadina pasta's 24% market-penetration rate, more conservative calculation
Contadina Pasta Recommendations Recommendation: NRFC should launch a pizza extension of the Contradina brand consisting of the pizza kit and toppings. To reach the
Submitted by hello1erica on April 23, 2008
Category: Business
Words: 1152 | Pages: 5
Views: 417
Popularity Rank: 28,692
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Decision Problem
The Nestle Refrigerated Food Company (NRFC) has the opportunity to extend its Contadina brand name into the refrigerated pizza market. NRFC must determine whether adding a pizza, with or without extra toppings, will meet specific financial objectives and increase sales.
Possible Decision Alternatives
Our analysis shows that NRFC can 1) maintain the status quo, 2) introduce the refrigerated pizza without toppings, or 3) introduce the refrigerated pizza with toppings.
Analysis of Industry
Pizza is part of the large and rapidly growing Italian ethnic food category. Restaurants like Pizza Hut and Domino’s capture 88% of the $18.4 billion pizza market. Although 75% of the last 10 incidences of pizza consumption were delivered/takeout, 25% of the pizzas were purchased from a grocery store [frozen (16%), fresh (5%) or homemade (4%)]. Globally, NRFC competes primarily with Kraft and Unilever; within the United States, Kraft poses the largest threat. At present, there is no real leader in the refrigerated pizza market in the U.S.
Analysis of Company
Nestle, one of the world’s largest food companies, produces a variety of products like chocolates, beverages and prepared dishes. NRFC has a profusion of brand awareness throughout the world, an effective marketing strategy, a strong balance sheet, a comprehensive new product development process, and a profound understanding of what its diverse consumers’ needs and wants are. Moreover, NRFC maintains a long-term focus, which is why it is so committed to the expansion and improvement of product lines and manufacturing and distribution processes.
Although the seven-step new development process is very thorough, it could prove to be a weakness at some point. Since it is so exhaustive, it could hinder NRFC’s ability to act quickly when there is an immediate need. For example, had NRFC been able to identify a need for pudding and...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!