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The Consumer And The Gimmick

The Consumer and the Gimmick


Today there are many factors that hurt the music industry. One factor
involves the way we push musicians into allowing the industry to popularize one
good song thus forgetting the rest of the album.  We the consumers have somehow
been satisfied with just one good song from one mediocre band.  Perhaps there is
a simple formula for disaster.  First the song is played on the radio and then
the video is constantly on MTV, thus causing us to get tired of the music.  It's
as easy as that!

We sit and whine about not hearing enough from our favorite band, but
once they come out with new music we smother ourselves in it. We then get sick
of it and are left looking for something new to fulfill our cravings. This is
when we, the monster consumers of music, decide to take our interest to the next
hit song. It's not all our fault. You have to put at least some blame on the
bands themselves. They feel that it is part of their job to indulge our wants. 
We as lovers of what these songwriters do are appalled and disgusted by hearing
anything but the best from our favorite bands.  Once we have what we want it's
not long before we want more.  This is because we consume the musicians' talents
like a fast food happy meal.  We open the box, take out the toy, throw away the
contents, and then bitch about being hungry.  When we do this we always say,
"It's a cool song, but they are a one hit wonder."  We the hungry consumer do
not give the bands a chance to show their true musical talents. One example
involves the group Verve Pipe and their hit song "The Freshman." This songs LP
was out in December. No one noticed it until halfway through the month of
March.  "The Freshman" was played every thirty minutes on the radio and fifteen
times a day on MTV. This in my opinion results in the complete overplay of one
bands hit song.  Now we consider them a "One hit wonder."  The Verve Pipe has
more good music, but who is to say that anyone...