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Consumer Buying Behavour For Sony Products

ROURKELA INSTITUTE OF MANAGEMENT STUDIES

DISSERTATION REPORT

ON
“COMSUMER BUYER BEHAVIOUR OF SONY PRODUCTS IN BHILAI, CHHATTISGARH”

Submitted for the Partial Fulfillment of the Requirement for the Degree of Master of
Business Administration (M.B.A), Rourkela

Under the Guidance of

Prof. Ashutosha Mishra

(Faculty Member, RIMS)

Submitted By

SAGAR KUMAR
REGD. NO.-0706260163

MBA-IV (2007-09)

Submitted To

MAHESWARI SALES
(Exclusive Show Room)
Akashganga, Supela, Bhilai-490023

Training Certificate

Ref no. 1262/66

Name of Student Sagar Kumar

Institute Rourkela Institute of Management Studies

Branch/year MBA-marketing/2007-2009

Start date of training 01/07/2008

End date of training 15/08/2008

Stiffen Received Rs 3000/-

Project Title Buying Behavior/Need Analysis & Generation of Prospective Customer List for SONY Products.

His conduct during the training was good.
We wish him all the best for the future.

Krishna Kumar Tawari

Dealer Date-18/08/2008
(Sony Exclusive, Bhilai)

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Sony India Private Limited
Ground Floor, 25/1, Yashwant Niwas Road
Indore-452 003 (India)
Tel : (0731)-5055762/63
Fax : (0731)-5055761

To whom so ever it may concern

This is to inform that Mr Sagar Kumar of Rourkela institute of Management studies have under taken a short term project (from 1/07/08 to 15/8/08) on Buying Behavior/Need Analysis & Generation of Prospective Customer List for Sony Products under my supervision and the work done was satisfactory.

V.Anand Menon
Territory Incharge
Sony India Pvt.Ltd.
Indore Branch.

CERTIFICATE

This is to certify that the project titled “Buying Behavior/Need Analysis & Generation of Prospective Customer List for Sony Products in Bhilai, Chhattisgarh.” Is an original work of Mr. Sagar Kumar bearing university...