Consumer Behaviour and the Surf Wear Industry
Trista Lyle
Consumer Behaviour
The surf wear Industry
Word Count: 1, 318* Table of Contents
|Content |Page |
| | |
|Assignment Criteria |2 |
|Question 1 |3 |
|Question 2 |4 |
|Question 3 |6 |
|Question 4 |7 |
|Question 5 |8 |
|References |9 |
|Bibliography |10 |
Question 1
There were many key problems that the surf wear companies had inadvertently created and encouraged within their core target market, these have been summarised below.
• ‘It is the aim of relationship marketing to create strong, lasting relationships with a core group of customers. The emphasis is on developing long-term bonds with customers’ (Schiffman et al. 2008, p474). It is evident that the company is having problems doing this. This situation has arisen
Consumer Behaviour
The surf wear Industry
Word Count: 1, 318* Table of Contents
|Content |Page |
| | |
|Assignment Criteria |2 |
|Question 1 |3 |
|Question 2 |4 |
|Question 3 |6 |
|Question 4 |7 |
|Question 5 |8 |
|References |9 |
|Bibliography |10 |
Question 1
There were many key problems that the surf wear companies had inadvertently created and encouraged within their core target market, these have been summarised below.
• ‘It is the aim of relationship marketing to create strong, lasting relationships with a core group of customers. The emphasis is on developing long-term bonds with customers’ (Schiffman et al. 2008, p474). It is evident that the company is having problems doing this. This situation has arisen
References: • Craig Bergin, Isabella Chinniah, Grace Njuguna and David Uren., 2003, ‘Billabong International – Surfs Up.’ John Wiley.com, Retrieved; 16 August 2010, From, • Schiffman, L., Bednall, D., O’Cass, A., Paladino, A., Ward, S. and Kanuk, L., 2008, ‘Consumer Behaviour (4th edn)’; Pearson Education Australia, Frenchs Forest, NSW. • Schwendinger, H., & Schwendinger,J.R.S. (1985). ‘Adolescent subcultures and delinquency’. New York: Praeger Publishers • Thornton Pyne