A gender and culture role study example is the survey with adjectives. This study examined how gender roles might vary amongst different cultures. Using a survey with three hundred adjectives was distributed to college students in twenty-seven countries. These participants were instructed to assigned which adjectives where more closely associated with males and which were more closely associated with females. The study found that the participants from the twenty-seven countries came to similar conclusions of which adjectives were more closely associated with each gender (Williams & Best 1990). The study has low generalizability as the participants were university students and therefore are not statistically representative of the twenty-seven populations studied. As an etic study this study was culturally valid however the vast variances between the twenty-seven countries make it difficult to assess the differences and similarities of these countries’ cultures that may have had an effect on the data …show more content…
An example of a schema theory study is one that examines the schema of memory. This study examined how cultural and social factors influence schemas and its affect on the distortion of memory. The participants of this study read a Native American folk tale, titled: The War of the Ghosts. The participants’ memory of the story was tested using repeated reproduction and serial reproduction. The participants were instructed to recall the story six or seven times over several retention intervals. This study concluded that both methods resulted in similar effectiveness, for instance, as the number of reproductions increased the story length decreased and specifics became more general (Bartlett 1932). The participants were of an English speaking background with limited familiarity with the Native American folk tale. This unfamiliarity could have affected the participants’ ability to recall and retain the