OPPapers.com Essay Index >> Business >> A Comprehensive Study Of The Satellite Radio Industry:
We have many free term papers and essays on A Comprehensive Study Of The Satellite Radio Industry:. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
A Comprehensive Study of the Satellite Radio Industry: TABLE OF CONTENTS
HOW SATELLITE RADIO WORKS 5 How XM’s System Works 6 How ...
... goal is to help them paint a comprehensive picture of ... in the next 12 months.The study
also examines ... consumers who plan to subscribe to satellite radio in the ...
... different aspects of The DirecTV Group give the company a large, comprehensive base
of ... VS&A Issues New Study That Projects Steady Satellite TV Growth ...
... paging, commercial broadcast and mobile satellite – operate in ... provide a large base
of study subjects and ... which concluded after a comprehensive evaluation of ...
Case Study of Irish Ferries. ... terrorist atrocities in September 2001, a new comprehensive
security regime ... and the links to shore by satellite communication has ...
Submitted by smiths46 on July 11, 2005
Category: Business
Words: 8546 | Pages: 35
Views: 1486
Popularity Rank: 2,260
Average Member Grade: N/A (Add a Comment / Grade this Paper)
TABLE OF CONTENTS
HOW SATELLITE RADIO WORKS 5
How XM’s System Works 6
How Sirius’ System Works 7
TERRESTRIAL RADIO 8
SIRIUS’ SATELLITE RADIO CORPORATION 12
History 12
Demographics 14
Product Offering 15
OEM Vehicle Manufacturers Partners 16
Hardware Partners 17
Financials 17
XM SATELLITE RADIO CORPORATION 18
History 18
XM Satellite Radio Holdings, Inc. 19
Demographics 20
Promotions 20
OEM Vehicle Partners 21
Hardware Partners 22
Financials 22
SIRIUS AND XM; A COMPARISON 23
RECOMMENDATIONS 29
INTRODUCTION
Would people be willing to pay $12.50/month for commercial free radio beamed right to their car or home. Well two companies and many big investors are betting about $3 billion dollars that people are willing to do just that. In 1997, the Federal Communication Commission (FCC) granted a portion of the S-band spectrum for satellite radio and two companies purchased use of these bands and started the only two companies competing in the satellite radio business today, namely Sirius and XM. Analysts like William Kidd of CE Unterberg Towpin, predict satellite radio will generate about $10 billion a year in revenues by 2007 (McClean, 2001). However, to date neither of these companies has earned a dime. According to industry analyst though, “its not whether satellite radio will take off-rather it’s a matter of how fast.” (Helyar, 2004). Despite lofty predictions, satellite radio has some big issues to overcome before it becomes a serious threat to the $19.6 billion per year terrestrial radio industry.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!