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Competitor analysis-soft drink industry. Question 1: Discuss each of the
following theories of organisational design 1.1 Classical ...
... P/E and PEG ratio versus the industry average. The competitor analysis indicates
that while the Coca-Cola Company is the leader in soft drink arena, PepsiCo is ...
... CARBONATED SOFT DRINK INDUSTRY A) The industry structure B) Brand competition &
consumer behavior III- ORANGE CATEGORY A) Competition analysis B) Competitor ...
... SERVO Analysis Strategy Goals Coca-Cola Enterprise's primary ... Their main competitor
is Pepsi Cola Company ... has 28 years of experience in the soft drink industry. ...
... Competition Coca cola major competitor is Pepsi-cola ... SWOT ANALYSIS Strengths of Coca
Cola Market share ... competitors in the carbonated soft drink industry is not ...
Submitted by Michaelson on April 1, 2007
Category: Business
Words: 5127 | Pages: 21
Views: 570
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Question 1: Discuss each of the following theories of organisational design
1.1 Classical Organisational theory
1.2 Neoclassical Organisation Theory.
1.3 Systems Theory
1.1 Classical Organisational Theory.
One of the leading proponents of classical organisation theory was Max Weber a leading German sociologist. Weber ( 1947:7) argued that power is principally exemplified within organisations by the process of control. He further distinguished between authority and power by defining power as any relationship within which one person could impose his will, regardless of any resistance from the other, whereas authority existed when there was a belief in the legitimacy of that power. Weber classified organisations according to the nature of that legitimacy as hereunder;
„X Charismatic authority, which is based on the sacred or outstanding characteristic of the individual.
„X Traditional authority which is essentially a respect for custom
„X Rational legal authority which is based on a code or set of rules.
Rational legal authority developed into the most predominant form of authority of the three. Weber (1947:9) contested that rational legal authority is attained through the most efficient form of organisation, bureaucracy. He further argued that managers should not rule through arbitrary personal whim but by a formal system of rules.
Weber believed that bureaucracy is the most efficient form of an organisation, and based on his ideas concerning the legitimacy of power Weber outlined the characteristics of bureaucracy in its purest form and includes,
„X An organisation having clearly defined and documented set of rules such as a company handbook and other written instruments of company policy.
„X Specialisation which entails division of labour according to functional expertise. In modern times this is the notion of individual...
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