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Competitive Analysis Of Health Magazines India. Competition within Market
Segment Currently, there are several stand-alone health ...
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Submitted by annabeldso on March 3, 2008
Category: Miscellaneous
Words: 441 | Pages: 2
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Competition within Market Segment
Currently, there are several stand-alone health and beauty magazines in English,
Competitive Scenario – Health Publications in India
Publication Details Positioning Price/
Frequency Strength Weakness
Prevention
Take charge of your health
162+4 pages
Size: Reader’s Digest A5 Focus on women’s health – similar to CW in its content agenda Rs. 50/Monthly
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Subscriptions rates:
12 issues – Rs 450
24 issues – Rs 900 International title, easier acceptance among advertisers, published by Living Media, so better distribution
/availability Average layout and designs, substantial content sourced from international edition, not always relevant to Indian readers
Men’s Health
The magazine men live by
162+4 pages
Size: A4 large format Focus on men. Fitness, exercise, nutrition, weight-loss, style, grooming, sex and relationships Rs. 50/Monthly
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12 issues – 20%
36 issues – 30% International title, easier acceptance among advertisers, published by Living Media, so better distribution
/availability Heavily skewed towards sex and body-building
Pictures are not clear and lack sharpness and brightness
“Health & Nutrition”
Magazine on health, fitness, nutrition. Published by Magna Group
www.healthnnutrition.co.in
Covers Everything in health and fitness - physical, mental and emotional. Looks (cosmetic), sex, weight loss, Tips and tricks, Useful stuff etc.
Rs 40
Monthly
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Subscription
Discounts:
12 Issues – 15 %
24 Issues – 20 %
36 Issue – 25%
Lower rates for Hindi One of the oldest brands on health.
Good distribution.
Available on newsstands.
Wide variety of content.
Reasonable Price/VFM
English and Hindi Most...
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