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Company Motivational Profile. Ben & Jerry’s: Vermont’s Finest PSY 320:
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Submitted by Kellienne on January 30, 2008
Category: Miscellaneous
Words: 837 | Pages: 4
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In 1963, two classmates by the names of Ben Cohen and Jerry Greenfield in Merrick, New York came to know each in their middle school gym class. The two instantly hit it off, became the best of friends and in 1978, the two initially had an idea to open their own bagel shop. In their early 20’s the two relocated to Virginia and enrolled in at $5 correspondence class on how to make ice cream and came to realize that because of the expensive costs incurred by making bagels, manufacturing ice cream would be more of a practical idea.
In 1978, with a $12,000 investment with $4000 of the money being borrowed, Ben and Jerry transformed an old abandoned gas station into an ice cream shop. Ben and Jerry’s almost seemingly immediate success came by way of their use of fresh Vermont milk and cream, and the high quality and generous amounts of fresh fruits, nuts, candies and cookies. These key ingredients
Part of the Ben & Jerry’s mission as a company is to create career opportunities and financial rewards for our employees, a commitment in line with our social mission. Ben & Jerry’s are committed to paying all of its full-time manufacturing workers a livable wage. (www.benjerry.com) According to our resource, in 1995, Ben & Jerry’s established a method for calculating a livable wage benchmark for Vermont for a start. (www.benjerry.com)
This transition was defined as the starting wage for a single person that will help with a quality of life to include expenditures for housing, utilities, out-of-pocket health care, transportation, food, recreation, savings, taxes, and miscellaneous expenses. (www.benjerry.com) Since then, Ben&Jerry’s adjusted this livable wage annually, based in part on COLA (Cost-of-Living Adjustment) data published by the government, to ensure the relative value is sustained in today’s marketplace. (www.benjerry.com) So as you can see, Ben & Jerry’s try to accommodate their employees outside the workplace.
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