OPPapers.com Essay Index >> Miscellaneous >> Communications Audit
We have many free term papers and essays on Communications Audit. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
communications audit. COMMUNICATIONS AUDIT I. Definition Communications
Audit is a study to analyze the productivity of companies ...
... to obtain this information, reference will be made to various sources, for example,
the Eurostar International Internal Communications audit findings, and ...
... Availability and accessibility: not usually a constraint during the audit. ... This new
communications technology was approved by the FCC late in 2004. ...
... Global Communications organizational audit has two parts: (1) an economy
and efficiency review, and (2) a program review. The ...
Reebook stategic audit. ... The heightened emphasis on networking, customer service and
the emphasis on total corporate communications, has created a situation ...
Submitted by ottomana on July 17, 2006
Category: Miscellaneous
Words: 301 | Pages: 2
Views: 110
Popularity Rank: 90,978
Average Member Grade: N/A (Add a Comment / Grade this Paper)
COMMUNICATIONS AUDIT
I. Definition
Communications Audit is a study to analyze the productivity of companies that allocate a large budget and work energy for their marketing communications and image building as well as those companies that are planning an IPO.
II. Measurings covered by the audit
The most important feature of a Communications Audit is that it can measure
qualitative as well as quantitative values. The items that can be measured are:
ยท Precision of the implementation of the communications strategy ย tone of marketing communications, use of communications tools, dosage of messages-
ยท Study of the communications infrastructure
ยท Productivity of outsourcing the communications services
ยท Target levels reached in marketing communications
ยท Image vis-a-vis public opinion makers
ยท Image vis-a-vis the target group
ยท Study of the social and political standing of the institution
ยท Pinpointing gossip and myths
ยท Media content analysis
ยท Analysis of competitive strenght
ยท Productivity of the budget
ยท Degree of exposure to risk
ยท Power to resist crisis
III. Methodology
1- Definition of main stakeholders
2- Consesus check among top management regarding strategies
3- Comparison between strategy and implementation, assessment of contradictions, ambiguities and obstacles
4- In-depth survey with top management regarding internal communications
5- Study with other stakeholders and study of opinion makers
6- Study of target group
7- Focus group surveys
8- Market intellignece (for competition analysis)
9- Media scanning
10- Budget analysis
IV. Reporting
Results of all surveys and studies will be included in the report in graphical form, image maps and comparative...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!