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Commitment to Planning: Connecting With Customers, Providing Value to
Shareholders, and Remaining Socially Responsible. Commitment ...
... a component of emotional intelligence, connecting to the ... company management must
present a commitment to success ... and effective strategic planning and execution ...
... are now being embedded into planning processes and ... to fulfill the motto "Connecting
with customers ... forecast data Their commitment to corporate responsibility ...
... with the idea of online shopping and connecting with customer ... Failure to obtain employee
commitment. ... use of this opportunity with proper planning and execution. ...
... time working to increase employees’ commitment to the ... guide the organisation’s strategic
planning process ... increases customer share by connecting with target ...
Submitted by arust on May 17, 2006
Category: Business
Words: 1727 | Pages: 7
Views: 480
Popularity Rank: 18,775
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Commitment to Planning: Connecting With Customers, Providing Value to Shareholders, and Remaining Socially Responsible
"Making life easier to find a pair of jeans" is the basic principle Don Fisher along with his wife Doris envisioned when they opened the first Gap store in San Francisco, CA in 1969. (Gapinc, 2006) Since then, Gap Inc. has witnessed the company go from a once a thriving company selling over $30 per share in May 2001, to struggling to maintain almost $18 per share in 2005 which equates to about $16 billion in sells. (Yahoo, 2006) Gap Inc. provides a wide of range of products, including denim, khakis, and T-shirts, fashion apparel, shoes, accessories, intimate apparel, and personal care products for men, women, teens, and children. (Gap Inc., n.d.) With more than 3,000 stores and over 150,000 employees worldwide, Gap Inc. has expanded into a brand builder which offers four different retail lines: Gap, Banana Republic, Old Navy, and Forth & Towne. Although Gap Inc. was built on Fisher's basic principle, the company struggles today to maintain its vision to make life easier for customers to express their personal style throughout their lives. Gap Inc.'s greatest challenges are to continue its commitment to connect with customers, to return increased profits to shareholders, and to remain proactive in its approach to social responsibility. This paper will analyze various factors including SWOTs (Strengths, Weaknesses, Opportunities, and Threats) that influence the strategic level of planning within Gap Inc.
As a once leading international specialty retailer Gap Inc. exemplifies strength through diversity by offering an array of products for a variety of people. Expanding their market to specialize into other subsidiary companies enables the company flexibility to reach more customers. Their competitive edge to appeal to consumers of all ages is perhaps their greatest strength.
They have also shown strength in...
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