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Commercials and kids. Advertising has been the primary business for most of the
leading countries and United States is apparently the leader in this field. ...
... Sometime commercials will appeal to not only the child, but also to parents because
they can see the new toys that they are able to buy for their kids. ...
... The trumpet tries to make the adult think of the past, of how it was like back when
they were kids. Commercials that can make you laugh or feel happy generally ...
... they need. I think childrens commercials today make kids think they need to
grow up quicker than they should. All childrens commercials ...
... s programming you can easily find one or two commercials for children?s ... Elizabeth
Preston in her article Commdifying kids (2004) states ?In this environment ...
Submitted by long3000 on February 8, 2007
Category: Social Issues
Words: 1240 | Pages: 5
Views: 138
Popularity Rank: 57,705
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Advertising has been the primary business for most of the leading countries and United States is apparently the leader in this field. Toy industry is the one of streamline products that is being made and sold the most through out the country, for it is being aided by commercial ads. By using many psychological methods, companies are able to pull in the buyers and most of them are kids under teen. If so, these commercials surely content something that we might have not known of without scrutinizing more closely. They all seem to have negative effect upon viewers at certain ages. Commercial ads cause kids to fantasize the reality, having bad behavior when their desires are not met, and ultimately causing family budget to plummet through time if the management is not closely monitored.
Commercial ads are harmful to kids in various ways and causing them to fantasize things uncontrollably. Like Mark Crispin Miller, director of the Project on Media Ownership in New York said "These advertisements not only encourage kids to demand toys from their parents, but they encourage boys to celebrate violence and girls to consider their self-worth by how they look..." The important thing is what they would see on those ads and commercials, and that is the force to drive them to their own desires. According Susan Linn, a psychiatrist at Harvard Medical School, kids are being misled to think that having the same toys like their friend's would make them successful. More importantly, we are now in the age of media which things are displayed and toys are no longer simply hand made but high technology. DVD movies, games and portable devices give consumers better choices to shop for their craving items. This also means kids become less imaginative and more passive since they stop using their creativity instead using materialistic minds. The Polly doll toy has been well known for a long period of time and still is. This certain product allows little girls to think that...
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