OPPapers.com Essay Index >> Social Issues >> Come As You Are
We have many free term papers and essays on Come As You Are. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Come As You Are. Come As You Are ===== This is a very simple song, and
this should get you started. I'm not sure ----- about ...
Come As You Are. “Come As You Are” Beirut’s location is and has always been a
strategic position, linking the West to the East and vice versa. ...
Macbeth, Analysis Of Come You. ... In the first line Lady Macbeth says, ?Come, you
spirits.? Already we have a dark image of her conjuring up evil spirits. ...
... The few good things that will come to you is that, maybe, you’ll be one of the many
homeless that go to the care centers, and actually like the help you ...
... the Girgashites, and the Jebusites.’ 5. Genesis 17:6-8 I will make you exceedingly
fruitful; and I will make nations of you, and kings shall come from you. ...
Submitted by teee on March 25, 2008
Category: Social Issues
Words: 783 | Pages: 4
Views: 32
Popularity Rank: 100,029
Average Member Grade: N/A (Add a Comment / Grade this Paper)
“Come As You Areâ€
Beirut’s location is and has always been a strategic position, linking the West to the East and vice versa. Hence, ideally, it portrays a bit of both worlds. Having a good reputation, Lebanon has been described as the center of creativity especially in advertising. But if we happen to have a look at our local magazines or our billboards all along the highway, we find that the number of good eye-catching campaigns is very low. Everything is so cliché or old-fashioned and most of our ad campaigns emphasize on good image, look and appearance.
However, we do have some exceptions. A very striking campaign, one that contradicts what is supposed to be ‘in fashion’ now is one of the Lebanese fast food chain called Crepaway.
The slogan for the campaign is: ‘Come As You Are’, similar to a song title from the legendary American rockers Nirvana. Obviously, Lebanese people give great importance to their appearance as to not risk being turned away at a certain place. That is why the tagline in this case suggests something totally unexpected. It mainly consists of people who are in an inappropriate shape or condition to go out on an occasion.
The first ad is a guy with his hair all messed up looking very sleepy as if he just got out of bed. The second is a crying girl with her makeup all messed up. The third is a tanned girl with a ski-goggle tan line. Another is an illustration of an alien. Finally, is a girl who has done a nose job where she has a white plaster covering her nose.
What is known about Lebanon is the high number of people who have done a nose job but this was the first time the idea was mentioned in an ad. The image confirms a national trend but at the same time it sticks to the basic concept. The girl looking very bad after the operation is in need of a place where she can go to as she is and hence: Crepaway.
It’s very interesting since...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!