Unit 8 SULEMAN SYED P2 Impact of Introducing an Ecommerce System to an Organization Benefits of introducing an e-commerce system to an organization Organizations are able to carry out their business without worrying about distance and time. Customers can simply log into the organization’s website whenever they please and purchase goods without even moving a muscle. Organizations are able to sell their products and services to customers directly whilst cutting the costs of long-established retailing methods. E-tailer have access to greater opportunities of scale and so lower running costs are maximized. This is much cheaper than retail outlet based organizations.…
The Internet has changed the way that we perceive business and the way that we as consumers may make our purchases. In fact, the online consumer today knows the convenience of purchasing a book online and having it delivered to their door in a matter of a few days. There is no more need to fight crowds, find a parking spot, and deal with traffic. The high street and mail order systems still have a place in the mix of purchase routes; however it is no longer the only method of making purchases. The Internet revolution has seen a massive increase in the long distance purchases made by consumers, as geographical barriers are no longer as important as they were. The lack of geographical importance has influenced the strategy of Internet companies. One of the first companies that took advantage of this was the online bookshop Amazon.com.…
* E-tailing- ie. The Internet accounts for less than 5% of retail sales but has changed consumer behavior. (speed, convenience, control, vast info, lowest prices)…
Salvatore (2013) defines electronic commerce or e-commerce stating, “E-commerce refers to the production, advertising, sale, and distribution of products and services from business to business and from business to consumer through the internet” (p. 150). These activities can take place in many environments between businesses and consumers. E-commerce has changed the way goods and services are exchanged and have given light to businesses and consumers to exist on a global scale without an established brand. With e-commerce defined, let us look at its origin.…
“E Commerce is one of the most important facets of the Internet to have emerged in the recent times. Ecommerce or electronic commerce involves carrying out business over the Internet with the assistance of computers, which are linked to each other forming a network. To be specific, ecommerce would be buying and selling of goods and services and transfer of funds through digital communications” (Benefits of Ecommerce", 2007).…
E-commerce refers to the production, advertising, sale, and distribution of products and services from business to business and from business to consumers through the Internet. The biggest lures of e-commerce of consumers are the convenience of having round-the-clock access to the virtual store and the ability to engage in comparative shopping at minimal cost and effort. Through e0commerce, sellers can sharply reduce their cost of executing sales and procuring inputs, reformulate supply chains and logistics and redefine customer relationship management.…
With our lives becoming busier and busier day by day, and the need to have everything ASAP, E-Commerce and online shopping came into existence, where we can order anything from anywhere at anytime in the world, pay, browse and get it delivered to our door without stepping a single foot outside our homes.…
The new advances in technology allow businesses to reach different customer bases. This includes buying and selling products over the Internet. The online shopping process is considered e-commerce. E-commerce is made up of different behaviors but for the purpose of this discussion the three discussed are consumer-to-consumer (C2C), business-to-business (B2B), and consumer-to-business (C2B). The different behaviors have different mediums to reach their targeted audience. The message for each behavior persuades a particular audience to purchase a product using that particular medium. Consumers and businesses look to the web for cost-effective ways to sell and buy products.…
Often, consumers who buy products and services via E-tailing remain loyal to products and services they are familiar with because of the relationship, and trust developed prior to E-tailing. The consumers thought process when making purchases via E-tailing consist of three categories; interest, transactions and check-out, and consumer care. E-retailers promote one-to-one marketing, and aspire to support consumers continually to ensure total customer satisfaction, and…
Advanced technologies enabled eBay to offer new attractive services as for loyal users as for new ones (industries)…
Relationship marketing with the Internet Relationship marketing is all about keeping the customer for the long-term. The life time value the customer has to offer. Traditionally offline the firm would develop a number of strategies to try to get the customer coming back to their store, this could range from having a customer services desk to making sure staff are skilled. These strategies have evolved for the online world, and it is has become a challenge to try to make customers visit and purchase products from their websites regularly. Some strategies used to develop relationship with customers online include: Customisation: Customer can customise their products online to give them a unique experience. Shoe manufacturer Nike and car manufacturer Mini Cooper allow their customers to customise their products when visiting their website. Giving users an interactive experience online. Online questionnaires: Many retail websites are asking customers to feedback their experience of using the website almost instantly after they complete using their site. The information has the advantage of being analysed very quickly so the firm can offer what users need. E-vouchers: Regular customers are often sent e-vouchers that give them discounts off their next purchase. Vouchers can be targeted around what the customer frequently buys. Firms may calculate that a particular customer has not purchased from them for a while and send a voucher enticing them back to try and re-establish this online relationship. Online chat: To recreate the shopping environment some websites are offering the ability to chat via webcam or chat window. This gives the opportunity for users to talk to sales persons via the web. Dell offer this facility online, where users can query computer specifications. By trying to recreate this interactivity customers may shift or secure their loyalty to a particular online firm. Customer Service and Contact: A key to maintaining online relationships is how the…
Electronic commerce commonly written as e-commerce,is the trading or facilitation of trading in products or services using computer networks, such as the internet. Electronic commerce draws on technologies such as mobile commerce ,electronic funds transfer,supply chain management,internet marketing,online transaction processing,electronic data interchange(EDI),inventory management systems ,and automated data collection systems.Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction’s life cycle,although it may also use other technologies such as e-mail.…
Customer Fulfillment in the Digital Economy Amazon.com E-tail Customer Fulfillment Networks Pioneer “The logistics of distribution Scorecard are the iceberg below the waterline of online bookselling. ”1 B-web type —Jeff Bezos, founder and CEO, Amazon.com • Aggregation (e-tail) /Agora (auctions, Zshops) hybrid model KEY PARTICIPANTS “Ten years from now, no one will remember whether Consumers and business buyers Context providers • • Content providers • Amazon.com…
In this paper I will be discussing three behaviors natural to e-tailing that assist e-commerce companies understand customer behaviors online. I will be discussing the type of communication used when each behavior occurs and explain how each type of communication enables e-commerce. Analyzing each behavior using the communication process will also be discussed ensuring to include descriptions of the purpose, sender, receiver, message, environment, technology, noise, and feedback in the communication process. Lastly, I will explore a sample…
Executive Summary .................................................................................2 Introduction ..............................................................................................3 Industry Overview....................................................................................4 Country Overview ....................................................................................5 Macro Environment Analysis .................................................................9 Industry Analysis....................................................................................11 Recommendations ..................................................................................15 Conclusion ...............................................................................................17 Reference .................................................................................................17…