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Coke Pepsi War. ... Coke and Pepsi can learn several lessons that the competition
can undercut and offer compelling alternatives to market. ...
... Analysis: Soda and Soft Drinks (Top brands by age group) Busters Boomers Empty Nesters
(Under 35) (35-49) (50 and over) Coke 48.8% Coke 46.9% Pepsi 48.2% Pepsi ...
... (Coke and Pepsi both have their ... Cadbury Schweppes' stock trades at a sizable discount
to Coke and Pepsi, with aP/E of 16.7 based on 2002 earnings estimates. ...
... Rivalry: Revenues are extremely concentrated in this industry, with Coke
and Pepsi, together with their associated bottlers. The ...
... Rivalry: Revenues are extremely concentrated in this industry, with Coke
and Pepsi, together with their associated bottlers. The ...
Submitted by mclovin1985 on March 25, 2008
Category: Business
Words: 3192 | Pages: 13
Views: 232
Popularity Rank: 43,860
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Introduction
The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new "hot spots." Both Coca-Cola and Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen, international marketing can be very complex. Many issues have to be resolved before a company can even consider entering uncharted foreign waters. This becomes very evident as one begins to study the international cola wars. The domestic cola war between Coca-Cola and Pepsi is still raging. However, the two soft-drink giants also recognize that opportunities for growth in many of the mature markets have slowed. Both Coca-Cola, which sold 10 billion cases of soft-drinks in 1992, and Pepsi now find themselves asking, "Where will sales of the next 10 billion cases come from?" The answer lies in the developing world, where income levels and appetites for Western products are at an all time high.
Often, the company that gets into a foreign market first usually dominates that country's market. Coke patriarch Robert Woodruff realized this 50 years ago and unleashed a brilliant ploy to make Coke the early bird in many of the major foreign markets. At the height of World War II, Woodruff proclaimed that Awherever American boys were fighting, they'd be able to get a Coke.@ By the time Pepsi tried to make its first international pitch in the 50s, Coke had already established its brand name and a powerful distribution network. In the intervening 40 years, many new markets have emerged. In order to profit from these markets, both Coke and Pepsi need to find ways to cut through all of the red tape that initially...
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