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COKE ADDS LIFE. TOURO UNIVERSITY INTERNATIONAL ELSTON H. STEELE INTERNATIONAL
BUSINESS (BUS 401) DR. ANASTASIA LUCA DR. VAL SAMONIS ...
... The campaign targeted young people with a new slogan and new campaign, "Coke Adds
Life to …," it was designed to tell people that you could enjoy Coca-Cola ...
... Words. Uses a catch phrase that conveys a message, uses wit effectively.
(Coke Adds Life. The Real Thing) •Statistics. Ad uses ...
... The ad was “Coke adds life to….” This ad was created to deliver the message that
coke brings happiness to life. 1982’s ad was “Coke is it”. ...
... Such slogans as “Coke Adds Life” and “Have A Pepsi Day” instilled explicit and implicit
meanings that try to associate purchasing a soft drink to ...
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