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CoffeeTime India Market Research. CoffeeTime India Market Research and Decision
Making White Paper for Brad Collins Richard Derochea ...
... University of Phoenix, 2002). CoffeeTime is using a market research company
to compile information about India. Based on the perceptual ...
... Before opening up shop, they conducted research to learn more about India’s emerging
market. Total Access provided market research to CoffeeTime. ...
... research had to be done in order to generate the characteristics of the market itself ...
Research Strategies Memorandum TO: CoffeeTime’s India Project Manager ...
... CoffeeTime compiled a large amount of general research information regarding
India and viable market locations within the country. ...
Submitted by robomobo on January 31, 2008
Category: Miscellaneous
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CoffeeTime India Market Research and Decision Making White Paper for Brad Collins
Richard Derochea
University of Phoenix
MBA510R4
Managerial Decision Making
November 18, 2007
CoffeeTime India Market Research and Decision Making White Paper for Brad Collins
CoffeeTime is an established, modern creation, enjoyed by millions of Americans and Europeans, where its patrons can enjoy premium brands of exotic and regular coffees, while relaxing in a unique ambience of stimulating sights and aromas. Newly hired Business Analyst, Ava Learner, MBA, is grateful for the opportunity to lead a two-stage new market research design, which involves secondary, primary, and experimental research.
Ava Learner designed and conducted secondary research that coincides with primary research from marketing consultant group, Total Access, who led the experimental study. The project team researched modern and affluent cities in India, focusing on the consuming class, while determining the target segments and estimating the expected revenue per outlet. Ava Learner’s goal is to ensure the analysis of the data is extensive and the research methods are appropriate to assist Brad Collins in his decision to open new CoffeeTime Indian outlets. The purpose of this White Paper is to present statistical evidence that is valid and reliable, supporting successful market entry by CoffeeTime.
India Outlets
One of the most important decision-making factors includes obtaining the knowledge about the various locations in India, in which CoffeeTime’s primary and secondary marketing research revealed. The secondary research already discovered that India is approximately three times the population of the US and one-third its size (University of Phoenix, 2002). Not only does India have a modern and...
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