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... of Households by Size 1997-98 9 Figure 3: Distribution of Households by Size
1997-98 10 TOTAL MARKET SIZE 10 Figure 4: Sandwich and Coffee Shops Sales 1994-99e ...
The attractiveness of coffee shops in UK. Coffee bars have been popular to
UK consumers in the recent years. Since the Seattle coffee ...
Coffee Shops. ... This was before the advent of specialty coffee shops in the country.
Today, coffee shops are a common sight especially in the Manila metropolis. ...
Observation Report: Coffee Shops in the Philippines. ... The Katipunan branches seem
more like study nooks than mere coffee shops, peaking at after-class hours. ...
... Throughout 2000 – 2006, market growth for the industry was 122% (Mintel,
Coffee Shops UK report February 2007). Supermarkets and ...
Submitted by msraquel on February 1, 2008
Category: Miscellaneous
Words: 2418 | Pages: 10
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The Brewing Business of the Philippine Specialty Coffee Shop Industry*
In the past, people were used to drinking instant coffee. This was before the advent of specialty coffee shops in the country. Today, coffee shops are a common sight especially in the Manila metropolis.
Specialty coffee refers to the highest-quality green coffee beans roasted to their greatest flavor potential by true craftspeople and then properly brewed to well-established standards (Specialty Coffee Association of America (SCAA)).
The SCAA further explained that specialty coffee tastes better than instant or mass-produced coffee because it is made from coffee beans grown only in ideal climates and prepared according to exacting standards. Also, specialty coffee possesses a richer and more balanced flavor.
HISTORY
Specialty coffee shops trace their roots from the coffee shops of Europe in the 16th and 17th century upon the introduction of coffee which became a popular drink. In the United States, specialty coffee shops are said to have been popularized by Starbucks Coffee.
Starbucks Coffee was established in 1971 by Gordon Bowker, Jerry Baldwin, and Zev Siegl originally to sell coffee beans only. The company's current business of retailing coffee beverages came about when then marketing person Howard Schultz (currently Chairman) got interested in selling espresso by the cup after visiting Italy. Initially, the company tested the new business model in one of its outlets and became an instant hit. Despite of this success, however, one of the owners opposed Schultz's idea of expanding the concept to all of its stores.
In 1985, Schultz left Starbucks and opened his own specialty coffee shop called Il Giornale. By 1987, the owners of Starbucks decided to sell the company to focus on a 1983 acquisition Peet's Coffee and & Tea, which was Starbuck's coffee bean supplier. Schultz, together with...
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