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Tutorial 1 Marketing and its Application to Tourism: Defined and Explained

Visit London

Module 1 – Marketing Explained

Getting the most out of the Tutorial
This tutorial, in electronic format, has been designed to help you to learn and then apply different aspects of marketing that could be useful to you in your tourism work for the Borough. It aims to build upon marketing activities that you have already undertaken and to highlight a range of tips and techniques that you can apply to the communication and marketing of your tourism offer. The tutorial contains background information on each of the marketing topics being reviewed. The material is comprised of applied examples and cases taken from the tourism industry; supported further with academic definitions, models and concepts. After each topic area, ‘Review Points’ are given which enable you to draw insights from the material you have just read, overlaid with your own practical experience. Such information encourages you to reflect on what you already know and the additional information you might find helpful in order to fully understand the marketing disciplines. The tutorial finally concludes with a series of recommended reading extracts which will support your further development. In addition, you will find hypertext links that enable you to navigate directly to important ‘third-party’ sites for further practical and/or academic information. In managing your time with this e-learning tutorial, we recommend the following approach:
1. First, read all of the tutorial material – it is important to put all the

material in context at the outset, as each section of the tutorial builds upon the previous content.
2. Whilst reading through the tutorial, we recommend that you study the

‘Review Points’ and begin to consider how you might take this information back into the Borough. At this first reading stage we do not suggest that you complete this thought process – rather, just begin to note down...