Code of ethics for matketing researchers
The Code of Ethics for Marketing Researchers:
Name:
Course instructor:
Date:
The Code of Ethics for marketing researchers.
The objective of marketing research is to help the suppliers provide the consumers’ requirements effectively. To achieve this goal, they must understand the consumers’ divergent needs, the best way to satisfy the needs and communicate the nature of services or goods he offers. With reference to this consideration, I set the following code of ethics to make marketing research successful.
The first category I consider appropriate in this code is the researchers’ responsibility to the respondents. First, the researcher should protect the respondents’ rights including viewing their participation in the research process as discretionary. Second, the researcher should not influence the attitude or opinion of the respondent including re-designing the order of questions. Third, the researchers should protect the respondents’ privacy by keeping the information or data that could make third parties identify the respondent without their consent. If the respondents give such consent, the researchers should document and limit use of the data to the purpose to which the respondent consented (McDaniel & Gates, 2012). When conducting research involving many states and a vulnerable population, the researchers should adhere to the respective laws and take special care. The second category that I consider appropriate in setting the code of ethics concerns professional responsibility. First, it is important for the researchers should enhance public confidence in the marketing research. Second, they should report research results honestly and accurately. Third, they should desist from omitting or falsifying valid data at any step of the project (Hair F, 2008). They should clearly state the impact of the research methodology and methods to the stakeholders. The third category concerns the researchers’ responsibility to clients and vendors. The
Name:
Course instructor:
Date:
The Code of Ethics for marketing researchers.
The objective of marketing research is to help the suppliers provide the consumers’ requirements effectively. To achieve this goal, they must understand the consumers’ divergent needs, the best way to satisfy the needs and communicate the nature of services or goods he offers. With reference to this consideration, I set the following code of ethics to make marketing research successful.
The first category I consider appropriate in this code is the researchers’ responsibility to the respondents. First, the researcher should protect the respondents’ rights including viewing their participation in the research process as discretionary. Second, the researcher should not influence the attitude or opinion of the respondent including re-designing the order of questions. Third, the researchers should protect the respondents’ privacy by keeping the information or data that could make third parties identify the respondent without their consent. If the respondents give such consent, the researchers should document and limit use of the data to the purpose to which the respondent consented (McDaniel & Gates, 2012). When conducting research involving many states and a vulnerable population, the researchers should adhere to the respective laws and take special care. The second category that I consider appropriate in setting the code of ethics concerns professional responsibility. First, it is important for the researchers should enhance public confidence in the marketing research. Second, they should report research results honestly and accurately. Third, they should desist from omitting or falsifying valid data at any step of the project (Hair F, 2008). They should clearly state the impact of the research methodology and methods to the stakeholders. The third category concerns the researchers’ responsibility to clients and vendors. The
References: Hair, J. F. (2008). Essentials of marketing research. Boston: McGraw-Hill/Higher Education. McDaniel, C. D., & Gates, R. H. (2012). Marketing research essentials. Hoboken, N.J: Wiley.