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Code for advertising. Advertising Code 1. Advertising carried in the cable
service shall be so designed as to conform to the laws ...
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Submitted by kookieboy on February 5, 2006
Category: Miscellaneous
Words: 417 | Pages: 2
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Advertising Code
1. Advertising carried in the cable service shall be so designed as to conform to the laws of the country and should not offend morality, decency and religious susceptibilities of the subscribers
2. No advertisements shall be permitted which:
(i) derides any race, caste, colour, creed or nationality;
(ii) is against any provision of the Constitution of India;
(iii) tends to incite people to crime, cause disorder or violence, or breach of law or glorifies violence or obscenity in any way;
(iv) presents criminality as desirable;
(v) exploits the national emblem, or any part of the Constitution or the person or personality of a national leader or a State dignitary.
(vi) in its depiction of women violates the Constitutional guarantees to all citizens. In particular no advertisement shall be permitted which projects a derogatory image of women. Women must not be portrayed in a manner that emphasises passive, submissive qualities and encourages them to play a subordinate, secondary role in the family and society. The cable operator shall ensure that the portrayal of the female form in the programs carried in his cable service, is tasteful and aesthetic, and is within established norms of good taste and decency.
(vi) exploits social evils like dowry, child marriage.
3. No advertisement shall be permitted the objects whereof are wholly or mainly of a religious or political nature; advertisements must not be directed towards any religious or political end.
4. The goods or service advertised shall not suffer from any defect or deficiency as mentioned in Consumer Protection Act. 1986.
5. No advertisement shall contain references which are likely to lead the public to infer that the product advertised or any of its ingredients has some special or miraculous or super-natural property or quality, which is difficult of being proved.
6. The picture and the audible...
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