OPPapers.com Essay Index >> Business >> Coca-Cola Information Management
We have many free term papers and essays on Coca-Cola Information Management. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
Coca-Cola information management. Coca-Cola as we know it is a huge beverage giant.
The amount of data compiled by this company is overwhelming. ...
... classical management perspective, Branson also considered the behavioral management
perspective that ... The Background Information of the Coca-Cola Company The ...
... The Company's confidential information may never be used or disclosed to others
for personal gain Coca-Cola expects their management and employees to react and ...
... and post-consumer recycling (Coca Cola 2006). Please see Appendix for additional
information. ... order fulfillment, transportation, and distribution management. ...
... a lot with the knowledge of information system, especially ... This management practice
made one more step to ... the world famous drink company Coca-Cola, used many ...
Submitted by lou_lou on December 13, 2007
Category: Business
Words: 465 | Pages: 2
Views: 112
Popularity Rank: 91,777
Average Member Grade: N/A (Add a Comment / Grade this Paper)
Coca-Cola as we know it is a huge beverage giant. The amount of data compiled by this company is overwhelming. With such a large collection of data the company has created many different programs designed to turn useless data into profit. I would like to discuss one of these programs in order to describe how they gather this information, what type of information they gather, and how this information helps Coca-Cola market its products.
In order to gather useful information the Coca-Cola Company has partnered local retail stores. Their goal is to not only gather information that is useful to their business, but to help retail stores in gaining more business for themselves. Through this partnership Coke can use the data that is collected by the retail stores through scanners, frequent shopper card programs, and collective observations made by store employees to learn how to better market their products. Retailers that have chosen to participate in this program have also allowed Coke to use their stores as a real-world laboratory, conducting long-term marketing experiments to gather their own data.
The type of information gathered varies from store to store. Information gathered by store scanners produce universal product codes, number of items purchased, price, time, and the store name and location. The stores that offer frequent shopper programs can track transactions to specific households and monitor purchasing patterns. The observations made by the store employees, as well as Coke's marketing researchers, help to identify shopping behaviors. Did the customer browse or go straight to a particular product. Did Coke's products sell better when located in the front of the store or the back? Were sales higher for Coke's products when placed next to candy products or rival soda products? This information is what the marketing department at Coca-Cola is looking for. Once the information has been gathered it can be formatted to run...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!