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Coca-Cola Industrial Evaluation. Table of Contents
Executive Summary.....1 Historical Summary ...
... In the case of many industrial products, purchase ... More than two-thirds of
Coca-Cola’s revenues ... consumption patterns, and a comprehensive evaluation of the ...
... the way with its Aquafina line, while Coca-Cola has launched ... Source: Digest of
Industrial Sectors in ... concerned with the competition and worth evaluation of the ...
... a thorough understanding and, finally, a critical evaluation of the ... see all forms
of post-industrial culture as ... can quench your thirst with Coca-Cola in about ...
... slow world growth and new industrial competitor nations ... elements on sales, permit
the evaluation of different ... the best known global brands - Coca Cola; in 1997 ...
Submitted by tallen on February 25, 2006
Category: Business
Words: 5609 | Pages: 23
Views: 1060
Popularity Rank: 4,915
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Table of Contents
Executive Summary........................................1
Historical Summary.......................................2
Mission Statement........................................4
Porter’s Model...........................................5
S.W.O.T. Analysis........................................15
Driving Forces of the Industry...........................23
Key Success Factors......................................26
Strategic Objectives.....................................29
Strategic Recommendations................................30
Historical Summary
Coca-Cola started as a fountain beverage used for medicinal purposes in 1886 selling for five cents a glass. It grew quickly, but only after a bottling system was developed did Coca-Cola have a chance to became the world-famous brand it is today.
In 1894 in a candy store in Vicksburg, Mississippi, sales of Coca-Cola impressed the stores owner, Joseph A. Biedenharn. He began bottling Coca-Cola to sell, using a common glass bottle. Two attorneys from Chattanooga, Tennessee believed they could build a business around bottling Coca-Cola. Benjamin F. Thomas and Joseph B. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States for the sum of one dollar! The two divided the country into territories and sold bottling rights. By 1909, nearly 400 Coca-Cola bottling plants were operating. Bottlers worried that Coca-Cola's straight-sided bottle was easily confused with imitators so they got together with bottle manufacturers and designed a bottle that definitely couldn’t be mistaken. The Contour Bottle became one of the only packages ever granted trademark status by the U.S. Patent Office. Today, it's one of the most...
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