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Coca Cola

Submitted by diamstj on December 8, 2007

Category: Business
Words: 1590 | Pages: 7
Views: 523
Popularity Rank: 15,198
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Coca Cola




In May, 1886, Coca Cola Company was invented by Doctor John Pemberton a
pharmacist from Atlanta, Georgia. John Pemberton discovered the Coca Cola formula in
a three legged brass kettle in his backyard. The name was a suggestion given by John
Pemberton's bookkeeper Frank Robinson. The soft drink was first sold to the public at
the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886. About nine servings of
the soft drink were sold each day. Sales for that first year added up to a total of about
$50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first
year of sales were a loss. In 1887, another Atlanta pharmacist and businessman, Asa
Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By
the late 1890s, Coca Cola was one of America's most popular fountain drinks, largely due
to Candler's aggressive marketing of the product. Advertising was an important factor in
John Pemberton and Asa Candler's success and by the turn of the century, the drink was
sold across the United States and Canada. Around the same time, the company began
selling syrup to independent bottling companies licensed to sell the drink.

In the year of 1990, over one hundred years after the soft drink was invented, the Coca-
Cola Company opened up a museum-like building which was designed to be a tribute to
its famous soft drink product. It is also said to be a tribute to the countless numbers of
consumers who drink Coca Cola. The World of Coca Cola, as it is called, is located in
Atlanta, Georgia, right in the tourist district. And, its tribute to the soft drink is
Coca Cola

because it is so popular that it...

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