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coca cola. ... Coca-Cola Statistics ? Coca cola owns more than ½ of the world's beverages.
? Coke is affordable in all the countries we surveyed. ...
coca cola brief history. ... Frank Robinson named the drink Coca-Cola and wrote it in
his own unique script, to this day Coca-Cola is written in the exact same way. ...
Coca-Cola. ... Coca-Cola's headquarters are in Atlanta, Georgia, in the United States
of America. It is best known for its flagship product, Coca-Cola. ...
Coca-Cola Corp. Internal/External Factors. ... ETHICS The Coca Cola Company seems to
pride itself on the ethical foundations of honesty and integrity. ...
analysing Coca Cola advert. Always Coca Cola Coca cola has always fascinated
its customers by their brilliant advertisements. Leaflets ...
Submitted by karim_us on February 14, 2007
Category: Business
Words: 751 | Pages: 4
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Coca-Cola Case Study
1. SWOT ANALYSIS: Strengths Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recognizable branding is one of Coca-Cola's greatest strengths. "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" (Allen, 1995).
Additionally, according to Bettman, et. al, (1998) Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally owned and operated by independent business people who are authorized to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers (Bettman, et. al, 1998).
Weaknesses: Although domestic business as well as many international markets are thriving (volumes in Latin America were up 12%), Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." According to an article in Fortune magazine, "In Japan, unit case sales fell 3% in the second quarter [of 1998]...scary because while Japan generates around 5% of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Coke's volume and none of these markets are performing to expectation (Mclean, 1998).
Opportunities: Brand recognition is the significant factor affecting Coke's competitive position. Coca-Cola's brand name is known well throughout 90% of the world today. The primary concern over the past few...
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