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Coca Cola Swot Analysis

BAB 1
PROFIL PERUSAHAAN

1.1. Visi dan Misi

Visi, misi maupun nilai-nilai yang ada merupakan cerminan dari apa yang dicari oleh perusahaan untuk dicapai serta bagaimana mencapai hal tersebut. Semuanya memberikan arahan atau petunjuk yang jelas pada perusahaan dan membantu perusahaan untuk memastikan bahwa mereka yang ada di dalam perusahaan itu bekerja untuk tujuan yang sama.
Berikut adalah penjabarannya secara jelas.
1 Vision:
• People: Being a great place to work where people are inspired to be the best they can be.
• Planet: Being a responsible global citizen that makes a difference.
• Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples' desires and needs.
• Partners: Nurturing a winning network of partners and building mutual loyalty.
• Profit: Maximizing return to shareowners while being mindful of our overall responsibilities.
2. Mission:
We will reinvigorate growth for our Company, and we will inspire our people. Likewise, our strategy is simple: We will accomplish our goals by building a portfolio of branded beverages, anchored in our icon, Coca-Cola®, and by enabling superior market execution globally and locally -- aligning and leveraging the power of our global network. We are guided by shared Values that we will live by as a company and as individuals:
• Leadership: “The courage to shape a better future”
• Passion: “Committed in heart and mind”
• Integrity: “Be real”
• Accountability: “If it is to be, it's up to me”
• Collaboration: “Leverage collective genius”
• Innovation: “Seek, imagine, create, delight”
• Quality: “What we do, we do well”

Adapun unsur-unsur yang terdapat pada misi Coca-cola adalah sebagai berikut :
1 Markets: Enabling superior market execution globally and locally
2 Concern for Survival, Growth, Profitability: We will reinvigorate growth for our company
3 Philosophy: Leadership, Passion, Integrity, Accountability, Collaboration, Innovation, Quality
4...