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Submitted by Aceboogy on April 15, 2005
Category: Business
Words: 1507 | Pages: 7
Views: 253
Popularity Rank: 54,504
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Introduction
The Name of the company which I choose, is Citigroup. I've been interested in the company for a very long time. Since the day I first met my brother in-law eight years ago, I've been at awe in regards to the sophisticated manor in which employees carry themselves and the company name as a badge of pride and accomplishment.
When I first entered High School, I instantly became an honors student and attained the honor of being directly involved with the community based activities of Soloman Smith Barney, because of my direct involvement with many employees of the company, I learned that Citigroup would be the best place for me to build a career upon matriculation from college.
Last Summer when I graduated from High School, I was given an internship in the company, continuing my networking exposure. All summer interns were given a complementary breakfast with Sanford I. Weill, but myself and a few other Seniors from my former High School were treated to a private lunch with Mr. Weill, I would say it was as a direct result of that lunch my appetite for knowledge of the company grew.
Framework Of the Business
Citigroup did not begin as one single entity, but rather as many smaller companies, which would later become part of larger, more efficient corporation, through mergers and acquisitions. The main symbol of the company, the red umbrella, represents a company by the name of travelers, which was founded in 1864, "when a group of Hartford businessmen each contributed $200,000 as capital stock in order to establish this new insurance enterprise." As a symbol of insurance protection, the umbrella became associated with The Travelers in 1960, as protection against "a rainy day." Once Travelers Group merged with Citicorp in 1998 to form Citigroup Inc., the new company retained the red umbrella as its logo.
In the investments and securities market, Citigroup holds the names of...
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