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cig adds Cigarette ads In today?s society many people come to find themselves influenced by ads and visual aids. Many first stream companies use this greatly to
Submitted by baseball1522 on April 17, 2006
Category: Business
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Cigarette ads
In today's society many people come to find themselves influenced by ads and visual aids. Many first stream companies use this greatly to their advantage. One of the biggest industries in the United States is the tobacco industry. In many cases the ads for cigarettes have been done away with due to the influence on younger kids. If one is to see a cigarette ad he/she would thing wow this is glamorous and will make me much cooler. These ads try to show how cool it is to smoke a cigarette and how much better you would fit in if you were to smoke one. On of the famous characters for cigarette ads is Camel Joe. Today he has been outlawed due to they say that he appeals to the younger crowed and influence the younger kids. Cigarette ads are fancy and high tech but what they fail to mention is how bad they really are for you and possible lead to ones death.
Now the tobacco industry is following suit. We all know by now how the tobacco industry successfully markets its deadly product to vulnerable minority populations. First it targeted women ("You've Come a Long Way, Baby!"), then African Americans (Uptown cigarettes), and of course, children Joe Camel (Midgen). Now it has set its sights on gay and lesbian consumers. Recently the California Lavender Smoke free Project, which attempts to reduce cigarette smoking among lesbians and gays, released the results of a two-year study of advertising trends in two of our magazines, Out and the Advocate. The study indicates that cigarette advertising has doubled in each of these magazines during the last two years.
There is more disturbing news in today's society about cigarettes. The Yankelovich Monitor, a national study of American consumers by leading research firm Yankelovich Partners, indicates that smoking levels are higher among lesbians and gays than among the rest of the population. On average 36 percent of lesbian and gay adults smoke, while only 30 percent of...
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