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    Cialis Case Product team Cialis : Getting ready to Market * ? Table? Exhibit? * 2002? , Cialis? Executive director and global product team leader ? Mark Barbato?

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Cialis Case

Submitted by jakera on October 20, 2007

Category: Business
Words: 4446 | Pages: 18
Views: 391
Popularity Rank: 32,227
Average Member Grade: N/A (Add a Comment / Grade this Paper)

Product team Cialis : Getting ready to Market
* °¢ Table°ú ExhibitÀº Ã¥À» ÂüÁ¶ *
2002³â ÃÊ, CialisÀÇ Executive director and global product team leader ÀÎ Mark Barbato´Â Viagra°¡ ¸®´õ·Î ÀÚ¸®ÀâÀº ³²¼º ¹ß±â ºÎÀü Ä¡·á ½ÃÀå¿¡ ¾àǰ Çϳª¸¦ ·ÐÄªÇØ¾ß ÇÏ´Â ¹«°Å¿î ÀÓ¹«¿¡ Á÷¸éÇßÀ½À» ¾Ë¾Ò½À´Ï´Ù. Viagra´Â 3³â ¿¬¼Ó ¸ðȸ»çÀÎ Pfizer¿¡ ¸Å³â 10¾ï ´Þ·¯¸¦ ¹ú¾î´Ù ÁÖ¾úÀ» »Ó¸¸ ¾Æ´Ï¶ó ÀÌ ¼¼»ó ´Ù¸¥ ¾î¶² ¾àǰº¸´Ùµµ ³ôÀº ºê·£µå ÀÎÁöµµ¸¦ ½É¾î ÁÖ¾ú½À´Ï´Ù.
ViagraÀÇ ¾öû³­ ¼º°ø¿¡µµ ºÒ±¸Çϰí Barbato¿Í ±×ÀÇ ÆÀÀº Cialis(È¿·ÂÀ» ³ªÅ¸³»´Â ¼ººÐÀº tadalafilÀÌ´Ù)ÀÇ °¡´É¼º¿¡ ´ëÇØ ¸Å¿ì ±àÁ¤ÀûÀ̾ú½À´Ï´Ù. Á¦¾à ¾÷°èÀÇ °ÅÀÎ Eli Lilly¿Í »ý¸í °øÇÐ °è¿¡ Çý¼ºÃ³·³ µîÀåÇÑ ICOS¿ÍÀÇ ÇÕÀÛ¿¡ ÀÇÇØ ¹ß¸íµÈ ÀÌ Çõ½ÅÀûÀÎ ½Å¾àÀº ±â´ëµÇ´Â ÀÓ»ó ½ÇÇè °á°ú¸¦ º¸¿© ÁÖ¾ú½À´Ï´Ù.
ÀÇÇבּ¸¿øµéÀº 2002³â º½¿¡ °³ÃÖµÉ À¯¸íÇÑ ºñ´¢±â°ú ÄÁÆÛ·±½º¿¡ Cialis 20mg ÇÑ ¹ø º¹¿ëÀ¸·Î ¹ß±â ºÎÀüÀ¸·Î °íÅë ¹Þ´Â ³²¼ºµéÀÇ 81%°¡ º¹¿ë ÈÄ 36½Ã°£À̳ª Áö³ª¼­µµ ¼ºÀû Àڱؿ¡ ¹ÝÀÀÇÏ´Â ´É·ÂÀÌ Çâ»ó µÇ¾úÀ½À» º¸¿©ÁÖ´Â µ¥ÀÌÅ͸¦ Á¦ÃâÇÒ ¿¹Á¤À̾ú½À´Ï´Ù. ViagraÈ¿°ú´Â º¹¿ë ÈÄ 4½Ã°£ Á¤µµ Áö¼ÓµÇ¾úÀ¸¹Ç·Î ÀÌ »õ·Î¿î Ä¡·á¹ýÀº ±×·¯ÇÑ ³²¼ºµé¿¡°Ô À°Ã¼Àû °ü°è¸¦ °¡Áú ÀûÀýÇÑ ¼ø°£À» ¼±ÅÃÇÒ ´õ ´ë´ÜÇÑ ±âȸÀÇ Ã¢À» Á¦°øÇÏ¿´´Ù´Â ÀǹÌÀÎ °ÍÀÔ´Ï´Ù. °Ô´Ù°¡ Viagra´Â °íÁö¹æ À½½ÄÀ» ¼·Ãë ÁßÀ̰ųª...

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