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Chrysler and the economy. DaimlerChrysler and the Economy DaimlerChrysler is
one of the world’s leading automotive companies, providing ...
... first places Chrysler should look is the predicted demand for automobiles. Demand
for vehicles in the United States will not increase as the economy recovers. ...
... several concerns.. The Smallest of the Big Tree: • Any decline in the
US economy could hit Chrysler hard. • Competition was ...
... no fresh capital. Through the help of government loans and an improving
economy Chrysler was able to save itself. By giving more ...
... As of March 1, 2006: Daimler Chrysler has also taken an economy of the mechanical
parts of the car such as the engine where the company holds a stake in ...
Submitted by kirby on November 6, 2005
Category: Business
Words: 1544 | Pages: 7
Views: 265
Popularity Rank: 35,326
Average Member Grade: N/A (Add a Comment / Grade this Paper)
DaimlerChrysler and the Economy
DaimlerChrysler is one of the world’s leading automotive companies, providing customers with a wide range of products ranging from subcompact cars to full size trucks. The minivan is one of DaimlerChrysler’s top selling vehicles; however in today’s competitive environment, they are slowing losing there share of the market. It is important for DaimlerChrysler to remain competitive. In the following paragraphs, the importance of product pricing will be discussed, as well as the importance of analyzing the costs and market structure in which it exists. Economic forecasts and indicators will be used to help determine the effects of changes in the economy on demand for minivans.
Individual Product Pricing Component
Competition has played a major role in the minivan market segment. Through diffusion, almost every automaker has a version of the minivan available. As of 2004, there are 17 models on the market today, ranging in price. Dodge strategically produces 3 models to cover most consumers’ wants and needs. With consumers having there choice of minivans, a substitute for the Caravan is readily available so DaimlerChrysler must competitively price their minivan. Below is a chart that shows the Caravans direct competition and indicates where DaimlerChrysler is compared with in pricing terms With competition being a major issue that affects demand and price is competition, the more strategic the pricing needs to be. DaimlerChrysler has to be sure to price according to other vehicles or consumers will chose the competition.
With DaimlerChrysler’s three categories in the minivan segment, they are priced quite competitively.
Kia Sedona $19,908
Dodge Caravan $20,203
Mazda MPV $21,720
Chevrolet Astro $21,891
Ford Windstar* $22,008
Chevrolet Venture $22,503
GMC Safari $22,541
Pontiac Montana $24,365
Dodge Grand Caravan $24,569
...
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