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Chiquita Environmental Issues. I. Company Profile Description of Type of
Business Chiquita Brands International, Inc. is a Cincinnati ...
... Chiquita, Dole, and Del Monte are just a few ... and Children: What Are the Issues?"
National Network ... and Food Safety." California Environmental Protection Agency ...
Submitted by buttercup123 on April 2, 2008
Category: Social Issues
Words: 3384 | Pages: 14
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I. Company Profile
Description of Type of Business
Chiquita Brands International, Inc. is a Cincinnati, Ohio-based producer and distributor of fresh produce most widely recognized for its famed Chiquita banana. The company has been marketing and distributing bananas since 1899. In 1903, Chiquita debuted on the NYSE and has remained listed under various ticker symbols for over 100 years. Fernando Aguirre is current Chairman, President and Chief Executive Officer of Chiquita.3
Chiquita is a conglomerate of a variety of international subsidiaries. A few examples are the company’s namesake, Ohio-based Chiquita Fresh Group, which is responsible for marketing and distribution of fresh produce in North America, Asia, and the Middle East. German-based Atlanta AG, acquired in 2003, is responsible for marketing and distribution of fresh produce in Europe. California-based Fresh Express, which was recently acquired in 2005, is the #1 fresh salad producer in the United States. Additionally, the Belgium-based Great White Fleet provides worldwide logistical support for all of Chiquita Brands with state-of-the-art refrigerated seagoing vessels.3
Chiquita is synonymous with bananas worldwide and is the world’s most recognized brand of banana in Europe and North America.6 Consumers worldwide recognize a Chiquita banana by the unique branding label that has been a part of Chiquita since 1944 (see Exhibit D). Also well known to consumers are “Miss Chiquita” (see Exhibit A) and the original “Chiquita Jingle” (see Exhibit B). Keeping with times and consumers, Chiquita continually updates its branding stickers and the “Miss Chiquita” image. The Chiquita jingle is no exception as it was recently updated (see Exhibit C).3
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The self-proclaimed “international marketer and distributor of high-quality fresh produce,” Chiquita is one of the largest banana producers in the world and a major supplier of bananas in...
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