OPPapers.com Essay Index >> Miscellaneous >> China Going Global
We have many free term papers and essays on China Going Global. We also have a wide variety of research papers and book reports available to you for free. You can browse our collection of term papers or use our search engine.
china going global. ... In conclusion, China ¦s entry into the World Trade Organization
will have long-term impact on its going global strategy. ...
Global Market expansion. I have completed my research on the new market expansion;
it is my recommendation that we should expand our market to China. Going ...
... I believe that companies going to China as a global-players need a powerful global
vision to lead their organization into the future success. ...
... true for the fashion industry, just taking the example of China where everything
can ... Last but not least, there is not word about the drawbacks of going global. ...
... These 2 years, they focus in going global by acquiring and increasing their interest ...
network in Malaysia as well as further expanding their business in China. ...
Submitted by by167 on January 2, 2008
Category: Miscellaneous
Words: 2477 | Pages: 10
Views: 119
Popularity Rank: 79,432
Average Member Grade: N/A (Add a Comment / Grade this Paper)
China Going Global & Brand Building
Dr. Wen-guang Shao, Managing Director, Phoenix CNE Ltd
At the EU-China Business Summit
(The Hague, December 9, 2004)
It gives me great pleasure to be part of the EU-China Business Summit today, sharing this panel with other distinguished speakers. Here I would like to talk about the issues of international marketing that Chinese companies face as they go global, especially challenges they face regarding brand building.
It increasingly looks as though Chinaˇ¦s fast growth is driven by export and import trade. Essentially China is running with the same template that South Korea, Japan and other Asian dragons used in the 70s and 80s. It is just a lot bigger and more internationally oriented.
Chinaˇ¦s total exports grew sevenfold from 1990 to 2003, amounting to US$ 438 billion. The export figure up to October this year is about $470 billion, up 34% from the same period last year. The EU is one of the biggest export markets for China, taking up 18% of Chinaˇ¦s total exports in the second place right after the US.
Many Chinese industries depend on exports for their very survival, including textiles and apparels, shoes, DVD players, motorcycles, digital cameras, refrigerators, colour television sets and air conditioning equipment. China is the leading producer of a dozen or so consumer electronics products: half of the worldˇ¦s DVD players and digital cameras, one-third of computers, and one-fourth of its mobile phones. China churned out 65.41 million televisions last year, more than one set for every person in France.
One company, China International Marine Containers (CIMC), manufactures 50% of the worldˇ¦s freight containers. Another company, Shanghai Zhenhua Port Machinery, is China's largest manufacturer of container cranes and other cargo handling equipment and has 35% share of the global market.
Driven by...
You must Login to view the entire paper.
If you are not a member yet, Sign Up for free!