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Chile Wine Branding

"Building the Brand: Wine in Chile"

By Kim Teate

MKTG 4954: Special Study

May 11, 2009

(www.prochile.us/)

Table of Contents:

Page 3.........................Introduction

Page 4.........................All Ways Surprising

Page 5.........................Why Branding Is Important

Page 6.........................History of Chilean Wines
Page 6.........................Climate
Page 7.........................Geography
Page 7..........................Viticulture
Page 9..........................The Process of Wine Making
Page 10.........................Wine Regions in Chile
Page 11........................Laws Concerning Wine Industry
Page 11........................Grapes/Wines
Page 13.......................Wine Competitions
Page 14........................Conclusion
Page 15........................Bibliography

Introduction
Chile is emerging as a country in that it has successfully gained relationships with other countries. Chile offers a high variety of products and services and the quality that Chile provides in its offerings is immaculate. Chile has created a new brand, "All Ways Surprising," which is the drive that Chile is aiming to show the world its developing ways in relation to exports and what the country has to offer.

(www.prochile.com)
Chile has been known for its economic stability and free trade agreement with the United States which has created a strong relationship between the two countries. Chile collaborates with many businesses in the U.S. and is constantly growing among various sectors across the country.
The country as a whole is full of the most intelligent, driven people who are efficient and full of skill. Individuals are also friendly and are high-spirited in tradition. This is how the people of Chile wish to live and the qualities they are proud to have.
Although, Chile is flourishing in all aspects of business, the aspect that will be touched on is the success of Chile in the wine industry. Wine is...