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Charlotte Beers. 1 Executive Summary O&M is implementing an organizational
transformation initiative through the Brand Stewardship strategy. ...
Submitted by aimthyt on January 3, 2008
Category: Miscellaneous
Words: 1473 | Pages: 6
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1 Executive Summary
O&M is implementing an organizational transformation initiative through the Brand Stewardship strategy. The problem facing O&M is that the implementation of this organizational transformation initiative has not been successful. The root cause of the problem facing O&M is a flawed change management approach. In order to successfully implement the organizational transformation initiative, O&M should first define the future state in terms of the different organizational components so that there is a fit between all the components for achieving the strategic intent. O&M should subsequently define and execute a transition plan that overcomes all the four hurdles of Political Hurdle, Cognitive Hurdle, Resource Hurdle and Motivational Hurdle.
2 Problem Statement
O&M as an organization desires to effectively deliver and manage global, integrated communications campaigns for its clients across multiple markets around the world. To achieve this desired output as an organization, O&M is implementing an organizational transformation initiative through the Brand Stewardship strategy. The problem facing O&M is that the implementation of this organizational transformation initiative has not been successful.
The problem has manifested itself in different symptoms that are outlined in Appendix 1.
3 Strategy
In response to the external environment pressures of globalization and cost-driven shift from mass media to direct marketing, O&M has decided on implementing the Brand Stewardship strategy. The strategy, by itself, is brilliant and very relevant for O&M – it addresses all the five strategic elements of Customer Selection, Value Proposition, Value Capture, Strategic Control and Scope. (Please refer Appendix 2 for details of the analysis.)
O&M’s strategic intent encompasses the following set of interlinked goals:
• Implement the Brand Stewardship initiative.
• Fulfill...
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