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Change Management and Organizational Development

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Change Management and Organizational Development
Change Management and Organizational Development
C. Samuel, Lecturer in Business Administration,
C.S.I. Jayaraj Annapackiam College, Nallur, Tirunelveli District. 627 853.

Introduction
For effective survival in the industry, adaptability is an essential component for every organization. Every organization should change according to the external environment and influences. In adaptable organizations, employees are given more freedom in decision-making process. The management also sets broad goals and objectives. Learning is a continual process in adaptable organizations. Change in general refers that an act of making something innovative. Organizations have learnt that change is ultimately a necessary component to survive in business. The concept of organizational change is in regard to organization-wide change, as opposed to smaller changes such as adding a new person, modifying a program, etc. Organizational Development is a system of planned change. It is an organizational improvement strategy which emerged in late 1950’s. Organizational Development has its origin in the theories related to planned change and their applications. Organizational Development models values human and organizational growth. The organizational Change agents may be directive in Organizational Development. This article titled “Change Management and Organizational Development” reveals the importance of Organizational Change in the scenario of Organizational Development. Ford Motors has been taken as a live example to show that organizational change management leads to organization development.

Organizational Change
Curtis W. Cook, Phillip L. Hunsaker and Robert E. Coffey define change as “the coping process of moving from the present state to the desired state that the individuals, groups and organizations undertake in response to dynamic internal and external factors.” There are a number of forces that are acting as stimulants for change.

1

According to Stephen P.



References: Luthans, Fred. “Organizational Behavior”, 8th edition. (India: Irwin McGraw-Hill, 1998) Robbins, Stephen P., “Organizational Behavior”, 9th edition (New Delhi: Prentice Hall of India Private Ltd.) Wendell L. French and Cecil H. Bell, “Organization Development – Behavioral Science Interventions for Organization Improvement”, 5th edition (New Delhi: Prentice Hall of India Private Ltd., 1996) Robert H. Rouda & Mitchell E. Kusy, Jr. “Organization Development - the management of change”, http://alumnus.caltech.edu/~rouda/T3_OD.html Details of Ford Motors, http://corporate.ford.com/about-ford/heritage 6

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